If you need advice getting your message directly to potential guests, then this section will have great information for you. In the meantime, here are some articles to get you started:
Restaurant Grand Openings
By Aaron Allen
Hosting a restaurant grand opening is the best way to gain exposure within your community - when it's done right. With a detailed plan, careful preparation and strategic implementation, your restaurant grand opening will leave a lasting impression, which will be essential to the success of your establishment...More
Independent restaurant operators represent the American Dream to its finest core. The individual distinction and character the independent restaurant operator brings to the American consumer, should never be outwit by the chains that daunt them. In the 1970’s the independent restaurant held a commanding 85% of the market share. During the 1980’s, chains perfected their strategies through their own survival, and mastered their ability to identify with consumer demand. Today, chains now hold 88% of the market share, leaving independents scrambling to find their voice in the industry...More
Marketing 101: Neighborhood Marketing Tactics
By Ron Wilkinson
The difference between being a good operation and being a operation is learning how to aggressively market your restaurant all 365 days of each year...More
